The ATP is using technology to bring sporting highlights to life in a new and innovative way during the Nitto ATP Finals. View this post on Instagram A post shared by Nitto ATP Finals (@nittoatpfinals) With eight of the world’s top tennis players competing, the Nitto ATP Finals promises world-class tennis and nail biting moments. […]
The initiative by Itaú Unibanco celebrates its 17-year partnership with the tournament; the chosen athlete is Rafael Padilha, a talent from the Rede Tênis Brasil project supported by the bank, who was in Miami to serve the first ball In the centenary year of Itaú Unibanco, the 17-year partnership with the Miami Open is celebrated […]
To celebrate 17 years of partnership, the brand launches the tradition of the tournament’s first serve, to be made by Rafael Padilha, a talent unearthed through the bank-supported Rede Tênis Brasil project With a solid, long-lasting partnership of 17 years, Itaú Unibanco announces the renewal of its sponsorship contract for the Miami Open that will […]
With less than two weeks to go to the start of The Championships, the All England Lawn Tennis Club (AELTC) is putting fans at the heart of this year’s Wimbledon tournament with the launch of ‘It’s a Wimbledon Thing’, the new campaign for The Championships 2021, created by McCann London. The aim of the campaign, […]
• The LTA has teamed up with emerging artist Marcus Method to bring the spirit of its latest #PlayYourWay initiative to life • URL Link: https://www.lta.org.uk/mark-your-ball-announcement
The LTA is partnering with Marcus Method, a Sheffield based visual artist and designer, for the Mark Your Ball project which sees the LTA encourage new and old players to express themselves and celebrate their individualism by personalising tennis balls. As restrictions eased tennis was one of the first sports the nation could play, and […]
Creative Hotshop and Award-Winning independent Media Agency appointed as agencies of record by the LTA
After a competitive pitch process, the independent agency network, The&Partnership announces today its appointment as creative agency of record for the LTA. Leading independent performance media agency, The Kite Factory, joins them as the LTA’s media planning and buying agency. The LTA govern and develop tennis across Britain, from grassroots participation through to the professional game. […]
The LTA is conducting a full roster agency review, with the process run through Creativebrief. The review includes searches for Creative and Strategic; Social and PR; and Media agencies, with the organisation open to appointing agencies for each, or one full-service agency. The agency roster review is part of the LTA’s determination to open up […]
Creative branding agency loyalkaspar has produced an installation of five colourful murals in New York City for ESPN’s US Open, with each mural depicting a participating athlete – Serena Williams, Roger Federer, and Naomi Osaka among them. The installation was used as the basis for a public event in the Dumbo neighbourhood of Brooklyn, resulting in an anthem […]
To amplify Wimbledon’s recent filmic trailer ‘The Story Continues’, McCann London has created three posters for the 2019 Championship under the title ‘Some Stories Live Forever’. The posters are packed full of craft and attention to detail – to excite existing fans and inspire a new generation through the unique Wimbledon story. Each poster features tennis […]
To honour an epic and unique journey ahead of 2019’s Wimbledon finals, and to celebrate the four finalists who have made it through the Fortnight, the AELTC has teamed up with McCann London and Craft London to create a new 60-second film, “The Coin Toss”. Narrated by AELTC Chairman Philip Brook CBE, this unique film […]