GORE-TEX brand reveals real-life athlete stories to show why its products are ‘Tested For Life’

By on    Advertising, Latest, Marketing  

GORE-TEX brand reveals real-life athlete stories to show why its products are ‘Tested For Life’

W. L. Gore and Associates (Gore) revolutionised the outerwear industry when it invented waterproof, breathable GORE-TEX fabrics more than 40 years ago. Today, it remains a leading innovator of performance apparel, and it’s now enlisting athletes, influencers and brand ambassadors for the latest incarnation of its Tested For Life series. A mix of body-camera and […]

GORE-TEX brand celebrates passion with “Tested For Life” campaign

By on    Latest, Marketing  

GORE-TEX brand celebrates passion with “Tested For Life” campaign

W.L.Gore and Associates (Gore), the company that created the category of modern performance apparel with GORE-TEX fabrics, launched a global campaign, “Tested for Life.” The campaign will introduce the new GORE-TEX Infinium products range while also showcasing new seasonal items from their GORE-TEX Guaranteed To Keep You Dry products range. For more than four decades […]