Durex joins joins forces with (RED) and asks the world to ‘Give a F**k’ in new global campaign
![Durex joins joins forces with (RED) and asks the world to ‘Give a F**k’ in new global campaign Durex joins joins forces with (RED) and asks the world to ‘Give a F**k’ in new global campaign](https://marcommnews.com/wp-content/uploads/2018/10/GAF-Zara-Larsson-Fingers-Portrait-24323-701x468.jpg)
Durex, the world’s number one condom brand, launched a new partnership with AIDS organisation, (RED), with a disruptive new earned media campaign asking people to ‘Give A F**k’ ahead of World AIDS Day 2018. Marking the start of a three-year partnership with (RED), Durex will deliver a minimum of $5 million to support the critical […]