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Home»Posts tagged with»THE 8

Serviceplan film BMW test drive with severely visually impaired author Michael Fehr

By newsroom on November 21, 2018   Advertising, Latest, Marketing, PR  

Serviceplan film BMW test drive with severely visually impaired author Michael Fehr

 The test drive took place in a secure area at an airport in the Bernese Oberland. Michael Fehr, who is almost blind and had never previously sat behind the wheel of a car, accelerated the BMW 8 Series Coupé to speeds of up to 180 km/h. This extraordinary journey was made into a film, […]

BMW Drives THE 8 on Venice Canals in Global Campaign from Serviceplan

By newsroom on October 30, 2018   Advertising, Latest, Marketing  

BMW Drives THE 8 on Venice Canals in Global Campaign from Serviceplan

 In Autumn 2017 Serviceplan Campaign International in partnership with BMW conceived a new identity for the luxury segment of BMW in the form of ‘Bayerische Motoren Werke’, a long-term branding for luxury automobiles of the brand, and the high-end services offered to their customers. THE 8 is the first model from BMW’s new luxury […]

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