The Behaviours Agency Moves to Employee Ownership as the Business Approaches 20 Year Milestone 

By on    Agency, Latest, People  

The Behaviours Agency Moves to Employee Ownership as the Business Approaches 20 Year Milestone 

Manchester-based creative agency The Behaviours Agency has become employee owned, giving every team member a share in the company’s success and a direct voice in shaping its future. As the certified B Corp approaches its 20th anniversary, founders Sue Benson and Dorina D’Ambrosio, have transferred 100 percent of their shares to a newly formed Employee-Owned […]

Winning-over Midlife Women … it’s MORE than just talking about the menopause say experts

By on    Latest, Marketing, Reports  

Winning-over Midlife Women … it’s MORE than just talking about the menopause say experts

Midlife Women express frustration over feeling invisible to brands: 69% of this demographic feel invisible to brands 62% think that advertising targeted at them rarely shows someone they can relate to Only 7% think they’re very well represented in advertising. A new report has been released on the back of exclusive research that shows a […]