French luxury Champagne house, Lanson, has launched a new campaign, called “Celebrating 40 years of Champions”. The campaign pays tribute to the brand’s 40-year association with The Championships, Wimbledon, telling the story of how 1977 was the perfect start to an iconic partnership, and a toast to the next 40 years. The campaign, created by […]
The All England Club, Wimbledon, is launching a series of content films created by McCann London to bring to life its ‘In Pursuit of Greatness’ campaign, focusing on what make the tournament so unique. The global brand campaign communicates the special characteristics of The Championships to audiences around the world. The two new content films, […]
