WPP’s GroupM acquires The Exchange Lab
![WPP’s GroupM acquires The Exchange Lab WPP’s GroupM acquires The Exchange Lab](https://marcommnews.com/wp-content/uploads/2015/12/TEL-Primary-PBP-01-701x454.jpg)
WPP’s GroupM, the world’s leading global media investment group, announces the addition of The Exchange Lab and its proprietary programmatic marketing technology, Proteus, to its portfolio by acquisition of the company. The Exchange Lab will become a core component of Connect, part of GroupM, to expand its multi-platform (meta-DSP) approach. The Exchange Lab is a […]