With the festive season fast approaching, online retailer Very is using the power of creative consistency to maximise impact via its marketing. At the heart of this strategy is bringing back its much-loved and highly effective flamingo-filled Christmas creative. The insight-driven campaign, developed in partnership with The Gate in 2023, launched the brand’s fun and flamboyant […]
Very has unveiled its new toys campaign, ‘Daydreaming’, which has been designed to inspire families to start their Christmas toy shopping early. The new campaign is being launched as research from the online retailer reveals more than three fifths of people think about Christmas in October, with many wanting to avoid missing out while spreading […]
SMARTY, the SIM-only mobile network owned by THREE UK, is launching the next extension of their Less Malarkey, More SMARTY campaign with exciting bespoke formats across Print and special build OOH. The campaign was developed by MSQ’s agency The Gate, Zenith Media and a media first delivered by Metro. This new creative expression of the […]
Gigaclear, the broadband provider specialising in rolling out full fibre to under-served rural communities in the UK, launches the next phase of its highly successful brand campaign “The Giganaut”, developed in collaboration with The Gate. Following the success of last year’s campaign, this new phase continues to leverage Gigaclear’s fluent device, The Giganaut, a visored […]
Very’s vibrant ‘Haus of Flamingo’ makes a bold comeback for autumn, promising even more confidence, swagger and sass in the retailer’s first fashion broadcast TV ad in seven years. The long-term fashion platform, developed in collaboration with The Gate, combines the sentiment of Very’s brand proposition, ‘let’s make it sparkle’; the energy of the retailer’s […]
Following a competitive pitch led by The AA, The Gate has been selected to oversee all its CRM activities. Other shortlisted agencies included Five by Five, Iris and TMW Unlimited. This win builds on The Gate’s appointment as lead Creative Agency for The AA in 2022 and brings together the brand and customer experience. The […]
Very has unveiled its new campaign, ‘operation back to school’, designed to make the back-to-school shopping mission a breeze for parents. The new campaign, which has been developed in collaboration with The Gate, draws on Very’s brand platform, ‘let’s make it sparkle’ and the energy of the retailer’s fluent devices, its three flamingos, to create […]
The AA, the UK’s leading driving services business, launches the next phase of its successful “It’s Ok, I’m with The AA” brand campaign. Developed to challenge and broaden perceptions of the brand – highlighting that The AA is more than just a Roadside Assistance provider, but a source of driving confidence in any situation – this […]
Very has unveiled its new long term fashion platform, ‘Haus of Flamingo’, with the launch of a summer campaign that invites everyone to embrace their inner flamingo and elevate their summer style. The platform, which has been developed in collaboration with The Gate, combines the sentiment of Very’s brand proposition, ‘let’s make it sparkle’; the […]
MSQ is creating a leader in joined-up brand and customer experience creativity with the merger of The Gate and MBAstack in London. The combined entity is called The Gate and is designed to partner progressive marketers looking for strong integration of brand building, customer experience and CRM, in order to build the powerful brands of […]