37% British adults signed up to at least one new subscription service in lockdown
3 out of 4 consumers intend to continue their subscriptions post-lockdown
Five key audiences identified for subscription brands
New research by independent media agency The Kite Factory and YouGov finds almost 2 in 5 (37 percent) UK consumers signed up to at least one new subscription service during lockdown (since 23rd March 2020). And the prolonged lockdown measures are driving consumer loyalty with nearly three quarters of new subscribers (72%) likely to continue. According […]
Creative Hotshop and Award-Winning independent Media Agency appointed as agencies of record by the LTA
After a competitive pitch process, the independent agency network, The&Partnership announces today its appointment as creative agency of record for the LTA. Leading independent performance media agency, The Kite Factory, joins them as the LTA’s media planning and buying agency. The LTA govern and develop tennis across Britain, from grassroots participation through to the professional game. […]
Unicef UK, the world’s largest children’s charity, has launched their first work with newly appointed creative agency The Community. The campaign called “War on disease” outlines Unicef’s ongoing mission to eradicate global disease via vaccines. The film is set to Sign of the Times by Harry Styles (who gave the charity permission to use the song free of charge) […]
Triodos Bank, the challenger bank supported by the likes of Vivienne Westwood, Bruce Parry, Sir Mark Rylance and Hugh Fearnley-Whittingstall, has appointed The Kite Factory to manage media planning and buying. They join creative agency Good Eggs, Greenhouse PR and market research agency Ragdoll Research. Triodos has launched a suite of fresh creative, which champions […]
MC&C Media, the independent media agency, has changed its name to The Kite Factory as it marks the latest chapter in the most transformative period in its history. The rebrand comes 18 months after the agency raised £6.6m in investment from private equity house Key Capital Partners, which allowed the business to invest in new […]
