TMS look to revolutionises the creative process by housing teams in a newly formed innovation centre

TMS look to revolutionises the creative process by housing teams in a newly formed innovation centre

The Marketing Store (TMS) is launching The Marketing Store Est., an innovation hub that has been conceived to re-imagine the agency’s creative function. Based in Shoreditch, away from the main agency, Est. will be loosely connected to the TMS network and work on briefs across The Marketing Store’s portfolio of global clients including McDonald’s, T-Mobile, adidas, […]

McDonald’s asks customers, ‘Peely Peely?’ to kick off annual Monopoly game by Leo Burnett London

McDonald’s asks customers, ‘Peely Peely?’ to kick off annual Monopoly game by Leo Burnett London

Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the eagerly awaited annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people […]

McDonald’s Launches Monopoly with a Campaign by The Marketing Store

McDonald’s Launches Monopoly with a Campaign by The Marketing Store

The eagerly anticipated Monopoly campaign returns to McDonald’s on 21st March for the thirteenth consecutive year. Called Monopoly Wiiiin! this year’s promotion encourages customers to ‘Get peeling for that winning feeling’ through the peelable game pieces featured on the promotional packaging. The campaign, licensed by Hasbro and created by The Marketing Store, aims to drive […]

McDonalds team with Hasbro to launch Monopoly Prize Choice

McDonalds team with Hasbro to launch Monopoly Prize Choice

To celebrate the 11th anniversary of the McDonald’s and Hasbro partnership, 2016’s Monopoly Prize Choice players will have the chance to win over 55 million prizes, the largest pool of prizes McDonald’s has ever offered. McDonald’s Monopoly prizes will include millions of food and non-food prizes, with choice at the heart of every win. For example, […]

McDonald’s Invites Families to Discover the Extraordinary World of Roald Dahl with an Innovative App Experience

McDonald’s Invites Families to Discover the Extraordinary World of Roald Dahl with an Innovative App Experience

McDonald’s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children’s UK to bring even more fun to the joy of reading as part of the latest Happy Meal promotion. From 23rd September to 3rd November, McDonald’s will be distributing exclusive Roald Dahl books as part of the Happy Meal. Each book […]