Bulb launches first TV campaign with Anomaly

Bulb launches first TV campaign with Anomaly

Energy Company Bulb has launched its first TV campaign with creative partner Anomaly and media agency the7stars. The suite of three 30-second films introduces a family of characters, including talking unicorns, a chatty fan and a giant kelp, all of which come to life in these different spots. Each film brings to life one thing […]

the7stars promotes Helen Rose to lead newly created data and insight team

the7stars promotes Helen Rose to lead newly created data and insight team

the7stars, the UK’s largest independent media agency, has promoted Helen Rose to the newly-created position of Head of Data, Insight and Analytics. In her new role, Rose will be responsible for leading the7stars’ newly-combined data and insight team, following the merger of the agency’s capabilities in these areas to form a unified, centralised resource. The […]

HMV revamps digital presence with mobile app launch

HMV revamps digital presence with mobile app launch

HMV is revamping its online music strategy as it launches a new digital music store and smartphone app that aims to convince shoppers of the worth of owning music rather than streaming it as it continues its recovery after being bought out of administration earlier this year. The app, which is available for iPhone and […]

Red Brick Road & Suzuki Launch SX4 S-Cross

Red Brick Road & Suzuki Launch SX4 S-Cross

The Red Brick Road have developed a new campaign to launch Suzuki’s new crossover four wheel drive – the SX4 S-Cross.   The fully integrated campaign features TV, radio, outdoor, press, digital, social media, POS, dealer marketing, CRM and brochures. The idea builds on the ‘Have to Have It’ thought that launched a repositioning of the […]