Theorem Expands Automation Services, Bringing Greater Revenue Opportunities to Media and Entertainment Companies

By on    Agency, Innovation, Latest  

Building on its work with global publisher, streaming, audio and OTT brands, Theorem grows AdOps automation and order-to-cash offerings

Theorem Expands Automation Services, Bringing Greater Revenue Opportunities to Media and Entertainment Companies

Theorem, a full-service flexible digital marketing solutions provider, is expanding its automation services for media and entertainment brands including streaming companies, TV and radio broadcast companies. Theorem’s new AdOps automation and order-to-cash (OTC) offerings are designed to help media and entertainment brands grow their revenue through a unique mix of human intelligence, machine learning, digital […]

Theorem Names Reem Al-Basri as New Head of Digital Media Strategy, Expanding UK Team

By on    Agency, Latest, People  

Publicis Groupe veteran joins Theorem to grow EMEA and UK business with a particular focus on extending its full-service, flexible marketing solutions to D2C and retail categories

Theorem Names Reem Al-Basri as New Head of Digital Media Strategy, Expanding UK Team

Theorem, a full-service flexible digital marketing solutions provider, has expanded its senior team with the addition of Reem Al-Basri, who joins to lead in the company’s London office as the Head of Digital Media Strategy. Reem’s focus is on growing the UK business with a particular emphasis on expanding Theorem’s client base in the retail […]