This Girl Can – Marketing Communication News

2.4 million fewer women enjoy exercise than men: This Girl Can launches call-to-arms to end the Enjoyment Gap

By newsroom on February 28, 2023 Advertising, Latest, Marketing

This Girl Can, Sport England’s award-winning campaign to help women get active, has turned its attention to tackling the exercise Enjoyment Gap – as it reveals 2.4 million fewer women than men strongly agree they find sport and exercise enjoyable and satisfying. This Girl Can’s new campaign phase, ‘This Girl Can With You’, is a […]

Sport England’s Kate Dale discusses stereotyping in advertising

By newsroom on May 31, 2018 Advertising, Features, Latest, Marketing

The Committee of Advertising Practice (CAP) has recently launched its public consultation on new ways to regulate advertising containing gender stereotyping and as the lead on This Girl Can, I’ve been asked quite a lot for my opinion on it. When we launched This Girl Can in January 2015, it was the first campaign […]