& SMITH re-defines the tea category with new brand creation, OFFBLAK
![& SMITH re-defines the tea category with new brand creation, OFFBLAK & SMITH re-defines the tea category with new brand creation, OFFBLAK](https://marcommnews.com/wp-content/uploads/2019/04/SMITH-OFFBLAK-1-701x495.jpg)
OFFBLAK, a new direct-to-consumer lifestyle tea brand delivering blends that taste as good as they make you feel, has launched in the UK, with branding by London-based branding agency & SMITH. Looking to redefine the tea category, OFFBLAK targets Gen Z and Millennials driven by beauty, status and experience with an identity that encourages the […]