To Further Your ESG and Carbon Commitments, Start with Signage

<strong>To Further Your ESG and Carbon Commitments, Start with Signage</strong>

By Alex Burkholder and Peter Muller Establishing, tracking, and meeting carbon goals is a very challenging and time-consuming undertaking. With many corporate spaces currently under lease and a projection that two-thirds of today’s building stock will still exist by 2040, to remain competitive we know that existing workplace portfolios will likely need just as much attention given to carbon reduction as […]

How Coca-Cola can change healthcare marketing for the better

By Anne Thistleton, partnering with creative and strategic healthcare agency, Create Health

How Coca-Cola can change healthcare marketing for the better

Discovering the mind Not far from Edison’s first light bulb and the Wright Brothers’ first airplane in the Smithsonian Museum in Washington DC rests the Indomitable, the first Magnetic Resonance Imaging (MRI) scanner ever built. It is a crude but shiny, 1½ ton corset-like contraption with an antenna coil surrounding a movable platform. It was built by […]

Building Brand Loyalty

By Louise Findlay-Wilson, Founder and Managing Director at Energy PR

Building Brand Loyalty

What determines whether a brand is great or loveable and does it matter?  These were the questions which drove our Brand Love, research, and to complete it we interviewed over 100 leading marketers. What we found is that there’s a clear link between a brand’s lovability and the loyalty it enjoys. Furthermore, communications have a practical role […]

The Role Of Creativity In A World After Covid

The Role Of Creativity In A World After Covid

As governments across Europe announce their post-lockdown plans, people are slowly starting to dream of a sunnier life. This hazy optimism may well keep us going through isolation but how might we prepare for what’s coming. For every CEO who is banking on a potential economic boom, there is an economist with a grim outlook. […]