A footy-mad groom who thought he’d have to miss England’s big clash against Panama got the wedding surprise of his dreams on Saturday. Manchester United fan, Mark Fletcher, tied the knot with Meg Fletcher at Allington Manor in Grantham on Saturday 27th June – and was left speechless when a giant screen showing the game […]
Humanaut, an independent creative agency and production company, today announces the launch of its first national advertising campaign for Trü Frü, the fast-growing frozen fruit and chocolate treat brand fuelled by love-at-first-bite fan-generated content on social media. Humanaut is the first creative agency partner for Trü Frü. Titled “What You See Is What You Bite,” the campaign reflects […]
Ferrian brings platform-side TikTok Shop experience to the agency’s e-commerce account team Joybyte, a top 10 certified TikTok Shop agency, has named Jon Ferrian as its newest TikTok Shop Account Manager. Ferrian joins Joybyte from TikTok, where he served as a Category Manager for the platform’s Consumables–Food & Beverage business. That platform-side experience gives him […]
Social and influencer agency Joybyte has partnered with niche fragrance brand Heretic Parfum to build a creator-led commerce strategy on TikTok Shop, driving a 1,047% increase in affiliate Gross Merchandise Value (GMV) in the first 60 days. The collaboration began in February 2026 after Heretic’s gothic and horror-adjacent fragrance content gained traction on TikTok, particularly around […]
The brand known for cleaning over 100 surfaces now helps consumers clean up their financial records in partnership with Serasa After years of jokes, memes and comments across social media saying that Cif cleans everything – except people’s financial lives, the brand decided to take the internet seriously. Known for its powerful cleaning on over […]
Today, Primark unveils its Spring collection with a bold new campaign celebrating elevated style at shockingly affordable prices. Created by VCCP, Primark’s global agency of record, ‘Shockingly Chic’ is the latest expression of the ‘That’s so Primark’ platform. Following the hit ‘In Denim We Can’ campaign, the latest campaign forms part of a wider strategy to attract new […]
As beauty brands flood TikTok Shop, Joybyte is betting on conviction and affiliate strategy to make Heretic Parfum the one to watch Joybyte, a leading social commerce agency, has been selected by celebrated fragrance house Heretic Parfum as its dedicated TikTok Shop agency partner. The engagement, which officially kicked off in late February, marks a strategic move […]
Make-A-Wish Canada today announced a unique partnership with creator and singer/songwriter Stacey Ryan, supported by TikTok Canada and agency partner Zulu Alpha Kilo. Launched on February 20th, the original song, “Wish Song,” composed and sung by Montreal-born Ryan, is a one-of-a-kind Canadian collaboration. “Wish Song” is inspired by and reflects upon the healing impact wishes have […]
Joybyte has launched new work for trivia game brand Lyrically Correct, supporting the business as lead social agency across TikTok Shop and organic TikTok social media in the US. Joybyte was brought on to help scale Lyrically Correct beyond seasonal sales spikes and expand its audience following early momentum generated by the brand’s Hip Hop and R&B […]
Klar Labs has selected Joybyte, experts in aligning influencer programs with the full customer journey for measurable results, to lead its TikTok Shop program. The first campaign is expected to launch by or before July 5. Joybyte will oversee the full lifecycle of TikTok Shop operations for the brand, including product listing, affiliate program management, creator seeding, […]