#UpForCollab platform launch

By on    Agency, Innovation, Latest, Marketing  

New initiative launch offers ad creatives a lifeline during pandemic ● Launch of #UpforCollab AI powered marketplace ● Showcase for creatives, producers and creators who have lost work during the pandemic

#UpForCollab platform launch

A new initiative titled #UpForCollab (www.eyeem.com/upforcollab/for-creatives) launches today. A powerful, free-to-use platform open to the creative industry globally to showcase the work and profiles of creators economically affected by the Covid-19 pandemic. It’s a new dedicated resource for creatives available for work to connect with brands and agencies in the advertising, creative and media industry. The new […]

Serviceplan’s Till Hohmann: “No longer good enough to present a nice campaign based on a clever insight”

By on    Advertising, Cannes Lions Special, Features, Latest, Marketing, People, PR  

Serviceplan’s Till Hohmann: “No longer good enough to present a nice campaign based on a clever insight”

Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe. We spoke to their ‎Managing Creative Director, Till Hohmann, who gave us an insight into the agency’s future plans, his thoughts on the future of the Industry and his experience in judging the Direct Marketing category at Cannes in 2017: Q) What was […]