The former Time Inc. UK Marketing Director of Advertising, Lisa Batty, has launched a new trade marketing consultancy dedicated to creating events with a ‘memorable’ twist. Her Co-founder and Chairman is ex Havas Media UK Group CEO Mark Craze. Drawing on their combined experience of more than 50 years, the duo will work with media […]
Consumer trust in media is falling by the week, to the point where some of us feel a bit like polar bears, looking frantically on as the arctic ice cap melts away. Ideally, we need the media equivalent of the Paris climate accord to reverse the current situation; but I’d settle for protecting trust in […]
2017 marked a watershed year for digital brand advertising with factors including trust, transparency, safety, measurement, user experience, consolidation, Facebook/Google dominance and the use of data all up for debate. Throw in a wobbly economy, Brexit (ahem), GDPR and the welcome, but as yet un-established changes brought by the Coalition for Better Advertising, and 2018 […]
Online retailer JD Williams has unveiled its new-look brand with a multi-million pound advertising campaign. The multi-channel campaign includes a 60 second and 30 second TV advert featuring an extensive range of autumn fashion, accessories, home ware and beauty products. The ad campaign is part of a wider rebrand to JD Williams The Lifestore, which […]