Rental Homes Brand Tipi Uses Ada For Data-Led OOH Strategy to Boost Brand Awareness, Consideration, & Trust

Market leading lifestyle-focussed rental homes brand Tipi drives enquiries and leases of its Wembley Park apartments using a sophisticated Out-of-Home led campaign using behavioural data to find a new and highly bespoke audience.

Rental Homes Brand Tipi Uses Ada For Data-Led OOH Strategy to Boost Brand Awareness, Consideration, & Trust

The Challenge As a bold new entrant into the UK property rental market, offering homes at the largest single site of build-to-rent homes in the UK, Tipi needed a strategic OOH campaign. The brief was to attract new residents and raise awareness of its apartments in Wembley Park, London’s most exciting new neighbourhood and one […]

Tipi ‘throws rental rule book out of the window’ as it launches new digital platform

Tipi ‘throws rental rule book out of the window’ as it launches new digital platform

Tipi, the lifestyle-focussed rental homes company, has announced the launch of a new digital platform, as it seeks to create an easier, better everyday home life for those who rent. The platform was created in partnership with Lab, the independent digital agency that uses a blend of neuromarketing, psychology and behavioural economics to design, build […]