American Airlines Taps CP&B and MediaCom After Global Agency Review

American Airlines Taps CP&B and MediaCom After Global Agency Review

American Airlines has named MDC Partners’ CP&B and WPP’s MediaCom its new global agencies after a review. The account has been with Interpublic’s McCann Worldgroup and TM for more than two decades, though the brand had been working with predecessor agencies of TM since the early ’80s. McCann had subsidiary Martin Agency pitch the creative […]