– Jasmin Kocur to co-lead Social, Creator, PR and Community offering – Announced today, TMW, part of Accenture Song, has strengthened its earned‑first capabilities with the appointment of Jasmin Kocur as Group Strategy Director. Kocur, who joins from TBWA\Media Arts Lab, will co-lead the team of earned-first specialists spanning Social, Creator, PR & Community alongside Executive […]
The Government has launched a new campaign to support UK parents with immediate practical advice on how to talk to their children about the content they see online. The Department for Science, Innovation and Technology has developed the ‘You Won’t Know until You Ask’ campaign, providing parents with practical support they can use immediately and the confidence they need to have conversations with their children […]
New campaign builds on ‘You’re On It’ work targeted at adults aged 18-65 in the UK This week, TMW (part of Accenture Song) & Pablo unveil their second major campaign for His Majesty’s Revenue and Customs (HMRC). Building on last year’s success, in making managing money and tax affairs easier, a drive that previously delivered record new app users and […]
The campaign for the launch of the Suzuki Swift is the first from TMW following its appointment Announced today, Suzuki has unveiled its integrated campaign for the new Suzuki Swift. Created by integrated creative agency TMW, the campaign builds upon the brand’s Good Different platform. Whilst other automotive ads have become increasingly formulaic, Suzuki and […]
Freely, the new free TV service by the BBC, ITV, Channel 4, and Channel 5, has launched its first integrated campaign. Created and devised by TMW, ‘Set Yourself Freely’ enlightens consumers about the new way to do free TV. Freely will allow UK audiences to stream live TV channels alongside on demand content for free, […]
Coca-Cola European Partners (CCEP) reveal a brand-new campaign from Diet Coke. ‘Give Yourself a Diet Coke Break’ is inviting people to take a moment to refresh and be kind to themselves with a little break. Launching at the end of June, the first phase of the campaign will run for five weeks and feature on TV, […]
TMW Unlimited is shoring up its strategy department with a raft of promotions and a new hire. Adam Knight has been promoted to the role of Head of Planning. Knight, previously Planning Director at the agency, will now oversee and manage TMW Unlimited’s 18-strong planning team, as well as continuing his thought leadership on accounts […]
Durex is encouraging people to reconnect whilst the lights are out with its #TurnOffToTurnOn campaign celebrating Earth Hour on 29 March. As part of a call to action Durex Global has created a short film following the stories of several couples who, like most of us, have become distracted by the lure of a screen. […]