Newburyport agency Mechanica was faced with the challenge many agencies are similarly dealing with now: How could they produce a TV campaign for client Forcepoint when they couldn’t hire a crew, go on location or even leave their houses? Desperate for a way to still make creative content despite the stay-in-place restrictions, the Mechanica and Forcepoint teams went through […]
The University of Central Lancashire (UCLan) has unveiled an uplifting and inclusive advertising campaign developed specifically to drive 2019 undergraduate recruitment amongst a Gen Z audience. The ‘Together’ campaign, which launched today, will run across cinema, outdoor, print, radio and digital formats. The 60 second cinema ad features Ella Eyre’s hit song Together, chosen […]
