From July 4, Sky Media will rollout Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first time. The release of the Sky Analytics online portal is the first phase on a roadmap to simplify execution and management of Sky’s cross-platform […]
Marketers continue to be challenged by siloed creative and media processes as well as disparate systems and platforms. At Adobe Summit, Adobe debuted several additions to Adobe Advertising Cloud, part of Adobe Experience Cloud, designed to remedy these issues. Advancements include Adobe’s new Advertising Cloud Creative and an expanded integration with Adobe Analytics Cloud. Adobe’s […]
Genesis Media, which surveyed more than 11,500 US adults in late May and early June, found that while 24 percent of respondents installed ad blockers on either their home or work computers, just 3 percent did so on their smartphones or tablets. Two things immediately jump out from those statistics: First, marketers already had plenty […]