Adobe launches ‘Adobe Advertising Cloud Creative’

Adobe launches ‘Adobe Advertising Cloud Creative’

Marketers continue to be challenged by siloed creative and media processes as well as disparate systems and platforms. At Adobe Summit, Adobe debuted several additions to Adobe Advertising Cloud, part of Adobe Experience Cloud, designed to remedy these issues. Advancements include Adobe’s new Advertising Cloud Creative and an expanded integration with Adobe Analytics Cloud. Adobe’s […]

If Marketers Are Worried About Ad Blockers, They Should Throw More Cash at Mobile

If Marketers Are Worried About Ad Blockers, They Should Throw More Cash at Mobile

Genesis Media, which surveyed more than 11,500 US adults in late May and early June, found that while 24 percent of respondents installed ad blockers on either their home or work computers, just 3 percent did so on their smartphones or tablets. Two things immediately jump out from those statistics: First, marketers already had plenty […]