krow appointed to devise brand positioning and comms strategy for trade retailer Toolstation

krow appointed to devise brand positioning and comms strategy for trade retailer Toolstation

krow has been tasked with developing a new brand positioning and strategy for retailer Toolstation, which supplies tools, accessories and building supplies to the trade, home improvers and self-builders, via more than 400 branches nationwide. Toolstation’s most recent campaign, ‘Helping Hand’, brought a fun twist to the brand’s positioning by creating a literal, helping hand, representing […]