Transport for London’s (TfL) second Annual Advertising Report (2017/18) has revealed the growing success of its advertising estate, with more than £150m in revenue generated during the year for investment back into improving the transport network. The report highlights how TfL is continuously improving its estate with the introduction of innovative advertising platforms and illustrates […]
It’s been a big few weeks for the Instagram #Egg after scrambling Kylie’s dreams of Instagram domination, so it makes sense to take a well-earned break and head off on holiday – now that it’s a #celebrity and all. With a little help from the experts in where to stay Hotels.com, #Egg is rubbing further salt […]
Brand USA, the destination marketing organisation for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travellers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various points […]
Wavemaker has been appointed by Heathrow as their integrated agency partner, to handle communications planning and media buying. Wavemaker was successfully awarded the three-year contract following a strategic review. Heathrow, Europe’s largest airport saw over 78 million passengers pass through its terminals in 2017 alone, with 80 airlines flying to 180 destinations. Heathrow’s vision is […]
Oath and MediaCom are blending content and performance with TUI UK to bring its “Long Haul” winter sun travel destinations to Brits. By combining Oath’s original content, sponsorship of its HuffPost UK Travel channel and the performance of its algorithms to find the right audiences from its four trillion monthly data points, the company is […]
Hundreds of people at London Luton Airport were treated to a spectacular festive surprise, as they witnessed the world’s first Christmas light show to feature a 120ft aircraft. easyJet provided an A320 Airbus to airport ground staff who created the spectacular festive experience by wrapping the aircraft with Christmas lights. The lightshow left the audience […]
Rovaniemi, The Official Hometown of Santa Claus presented The Coca-Cola Company with the ‘Christmas Spirit Recognition’. The Recognition was presented in a ceremony that took place on the Arctic Circle. The most famous resident of Rovaniemi, Santa Claus himself, came to witness the ceremony with his reindeer. The Mayor of Rovaniemi Mr. Esko Lotvonen handed over […]
Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency, Great State. In total over 1000 UK consumers were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands. The research was commissioned to uncover how the UK’s […]
Leo Burnett London has won Butlin’s creative account after a competitive pitch. The agency’s task is to drive consideration of the brand by getting families excited about just how much Butlin’s and a break at the Great British seaside has to offer. This coincides with a continuous investment plan from Butlin’s, which has been designed […]
China Southern Airlines has launched an Out-of-Home (OOH) campaign with the help of an independent global creative agency Crowd. With services to 65 international destinations, CSA tasked Crowd to raise awareness on the new long-haul flights from London to Australia, New Zealand, and South East Asia. The advertising campaign was based on the 787 Dreamliner, China […]