Trebor brings back iconic “minty bit stronger” jingle to mark 100th anniversary

By on    Advertising, Latest, Marketing  

- New campaign aims to rekindle emotional connections with brand while also resonating with a new, younger audience - Developed in partnership with creative agency ELVIS

Trebor brings back iconic “minty bit stronger” jingle to mark 100th anniversary

Trebor, the Mondelēz International-owned confectionery brand, is bringing back its iconic “minty bit stronger” jingle in a new campaign to mark its 100th anniversary. The push was developed in partnership with creative agency ELVIS. In order to build brand love and drive consideration, the campaign aims to rekindle the emotional connection that people had to Trebor in […]

New Trebor Campaign Brings to Life the Expression “Give Me Strength”

By on    Advertising, Latest, Marketing  

New Trebor Campaign Brings to Life the Expression “Give Me Strength”

Mondelez-owned confectionery brand Trebor, has launched a new social campaign, “Give Me Strength” which showcases the brand’s no-nonsense attitude, calling out everyday exasperating situations using the well-known British phrase. The humorous campaign is made up of a number of short format social films. The campaign by Ogilvy UK, premise is rooted in Trebor’s intense flavour, […]