The latest Health Futures report from VML Health suggests the next big wins in health won’t come from science alone, but from turning breakthroughs into trusted, everyday experiences. Current trends are expanding the opportunities for health brands to engage people in the in-between moments that surround clinical care. With health systems under pressure like never […]
In 2026, consumers will seek comfort, authenticity, and optimism to quiet the constant noise of the world and social media according to Pinterest Predicts™ – our annual report on the top trends to watch for the upcoming year. Trends are growing 4.4x faster than they were seven years ago. And in 2026, people will look to combat […]
Dentsu Creative‘s Generative Realities Trends Report highlights a world exhausted and exhilarated by change From AI intimacy to the analog revival, new global research reveals an increasingly complex relationship with technology. While 53% of people now use AI in their personal lives, rising to 70% of Gen Z, 55% of consumers say they are tired of […]
Today, the leader in TV and video market intelligence, Glance, shared its annual sports report, Yearly Sport Key Facts 2025 revealing record-breaking audiences and significant shifts in sports viewership patterns across global markets. The comprehensive report analyses television sports consumption from September 2024 to August 2025 in 45 markets globally. The initial wave of 15 […]
Hoteliers, property managers and travel marketers can access the full 2026 Leisure Travel Study for free here. Research from TravelBoom Hotel Marketing, the leading data-driven hotel marketing agency dedicated to driving direct bookings, reveals that rising costs, evolving technology and shifting lifestyle preferences will dramatically impact the hospitality landscape for American consumers in 2026. The findings belong […]
Survey of 1,200 US consumers identifies five fundamental changes in consumer behavior. Net Conversion, a leading media agency known for its data-driven approach, today released findings from a comprehensive consumer research study that reveals fundamental shifts in how Americans are now engaging with brands and making purchasing decisions. The study, Unlocking More Impact: The New […]
Report shows that social media ads are the number one source of brand discovery for younger internet users We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, have released Digital 2026, their latest annual report on social media and digital trends worldwide. Digital 2026 reveals major milestones in internet […]
Bolstered by new leadership and a wealth of insights, the creative excellence and education non-profit addresses the industry-wide shifts redefining creativity D&AD, the global non-profit driving creative excellence, education, and impact, is excited to announce the release of its Annual & Trend Report 2025, marked by the appointment of internationally-acclaimed design leader Lisa Smith as […]
Zenith forecasts that 2021 will be a year of ‘refocusing’, with new communication and media opportunities Consumers will be open, more than ever before, to new products brands and categories The majority of consumers now expect no-fee, last-minute cancellations when considering services · AR to become a mainstream opportunity
Zenith UK releases their annual consumer trends report The View Today, Zenith UK released its annual consumer and cultural trend report, The View, which analyses the year that’s been and places predictions for the year ahead. Zenith forecasts that 2021 will be a year of refocusing and new communications opportunities, leading to a ‘fresh start’ […]