The retail CMO’s seasonal trends checklist

By Michael Poyser, Chief Analytics Officer of Ecrebo

The retail CMO’s seasonal trends checklist

Life can be tough for a chief marketing officer working in retail. As well as delivering the best customer experience across multiple channels, the pressure is on to improve the ROI from marketing campaigns and deliver personalisation in a world where consumers increasingly expect it. CMOs need to ensure that they communicate with customers at the […]

Gartner Identifies Top Consumer Trends for Marketing Leaders in 2020

Marketing Leaders Must Stay Alert of These Trends That Are Shaping Consumer Culture in 2020

Gartner Identifies Top Consumer Trends for Marketing Leaders in 2020

Too late to shop green, rise of the rewatch, morphing money and algorithm hacking are the top consumer trends that will have the largest impact on marketing leaders and their organizations in 2020, according to Gartner’s Consumer Top Trends, 2020. “In 2020, we will see an overarching theme of consumers reconsidering consumerism — the constant acquiring […]

Business Reconsidered: Organisations Must Rethink their Fundamentals, Reveals New Fjord Trends Report from Accenture Interactive

Fjord Trends 2020 highlights seven emerging trends expected to shape the business of experience

Business Reconsidered: Organisations Must Rethink their Fundamentals,  Reveals New Fjord Trends Report from Accenture Interactive

Following an unprecedented streak of fast-paced growth and profitability, businesses are beginning to feel the need for deep soul searching. As a new decade approaches, they must look inwards for a total re-examination of their purpose and place in the world, says a new report by Accenture (NYSE: ACN). Now in its 13th year, Fjord Trends 2020 takes its annual […]

Huge numbers of consumers would wait longer for goods if delivered ‘more sustainably’ – survey

Thumbs-up for ‘green car’ and bicycle deliveries – and orders handled by drones and robots

Huge numbers of consumers would wait longer for goods if delivered ‘more sustainably’ – survey

A convenience trends survey commissioned by leading International branding and customer experience agency I-AM has revealed that almost three-quarters of consumers (74%) would be happy to wait longer for goods if the delivery method was more sustainable. The ‘HERE: NOW Exploring The Next Generation of Convenience’ survey reports that these planet-conscious consumers would approve of deliveries by […]

Trends sends out a message of selflessness to celebrate the beautiful month of Ramzan

Trends sends out a message of selflessness to celebrate the beautiful month of Ramzan

Trends is a fashion brand by Reliance Retail conceptualised exclusively for the people of India. No matter where they live, what they do, whatever their cultural background or fashion aesthetic, Trends has something special for everyone. To focus the brand’s efforts to connect with its audience on a deeper level during Ramzan, Brave New World, an […]

Wunderman Thompson Intelligence’s new report highlights the rise of the Anxiety Economy

Wunderman Thompson Intelligence’s new report highlights the rise of the Anxiety Economy

A combination of climate change, financial insecurity, Brexit, escalating international tensions and lack of social interaction is creating an anxiety time bomb across the globe. As it escalates, it is causing a plethora of new consumer trends, according to leading futures think tank Wunderman Thompson Intelligence — formerly JWT Intelligence. Welcome to The Anxiety Economy […]

Brands aim for greater control of customer data in 2019 to deliver more personalised experiences

Brands aim for greater control of customer data in 2019 to deliver more personalised experiences

A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]

Outfox the competition: First content marketing trends podcast launches

Outfox the competition: First content marketing trends podcast launches

BrandContent has launched a new podcast – Outfoxed: The Disruptive Content podcast – the only podcast focusing on emerging content marketing trends. Hosted by the BrandContent team, the podcast is a series of 15-20 minute episodes interviewing industry thought-leaders from around the world analysing trends including; voice search, content automation, CRO, robot journalism, and AI.  […]

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