Using the same tune is better for adverts, according to new study by Goldsmiths

By newsroom on January 17, 2018   Advertising, Latest, Marketing  

Using the same piece of music in adverts year after year helps people to like and remember your brand, according to a new study of brain responses led by scientists at Goldsmiths, University of London. Until now there was no hard data to suggest whether it was better to stick to the same piece of […]