The inter-agency IPG team of Golin, LOLA MullenLowe, Mindshare, MullenLowe and Big Sync Music launch the Magnum® Wherever Pleasure Takes You campaign and NPD with newly-remixed Troye Sivan tracks Magnum® ice cream has teamed up with global award-winner and Grammy-nominated Australian singer-songwriter and actor Troye Sivan to create three all-new remixes of his track ‘Honey.’ […]
The UK’s leading men’s toiletries brand[1], Lynx, is celebrating 25 years of its best-selling and most iconic fragrance, Lynx Africa, with the launch of a multi-million ATL campaign – Hot Since ‘95. The campaign features a brand-new TV advert which takes viewers on a journey through 25 years of iconic British moments, told through the story of a classic teen […]
