Government launches new national campaign to urge under-50s to get the jab. TV adverts began on Monday, showcasing the collective effort of the largest vaccination programme in UK history and how ‘every vaccination gives us hope’. The campaign launched on Monday 26th April and comprises of TV, Radio, Press, Out of Home, Digital, Social and PR and is a cross-agency collaboration between Mullen Lowe, OmniGOV, freuds, MMC and 23red.
People aged 50 and under are being urged to get their COVID-19 vaccine when their turn comes in a major new campaign launch. The ‘every vaccination gives us hope’ campaign encourages those due to be offered vaccines in the second phase of the rollout to join the millions of people who have already received their […]