Proximity London has hired award-winning strategist Ben Tan as head of strategy to lead and oversee the agency’s growing strategy department. With over 20 years of industry experience, Tan joins Proximity London from BBD Perfect Storm where he was executive planning director working on accounts including sportswear brand SKINS and Emirates. He joined the agency […]
The independent creative agency CULT has launched its first ever Amazon Alexa and Google Home voice app, Mindscape. Created to offer front-line support to people suffering from anxiety or a panic attack, Mindscape was released on October 9 and is the first product created by CULT Experiment, the agency’s new offering – an innovation lab […]
Global marketing strategy and transformation business CLEAR part of the M&C Saatchi Network, announced the findings of the inaugural ‘Experience Gap’ study. Based on an online survey of more than 34,000 people across the US, UK, Germany and China, the report ranks 225 brands across 8 categories, based on how well they align advertising and […]
Reckitt Benckiser’s cold and flu remedy product, Lemsip, boasts friendlier exterior in new ad as he takes on the role of caregiver. Lemsip has returned to screens just in time for cold and flu season with a new 30″ spot ‘There For You’ featuring CG character animation. The TVC was directed by RSA’s This Is […]
Creative brand and strategy agency, MadeBrave, delivered a first for Glasgow by unveiling the world’s largest ‘model’ bus in the city’s famous George Square. The ‘Bus-in-a-box’ experiential stunt was used as the launch pad for First Bus Scotland to announce the arrival of 75 new buses into the city. MadeBrave were appointed in July as […]
Celebrating its 120th year, Schwarzkopf Professional is showcasing the future of haircare in an interactive, immersive working studio at the UK’s largest professional exhibition for the hairdressing sector. Salon International takes place from 13-15 October at ExCel London, and features the Schwarzkopf Professional-sponsored 2018 British Hairdresser Awards’ nominees gallery, which showcases creative excellence across the […]
The Motor Neurone Disease Association (MNDA), who fund and promote global research into motor neurone disease (MND) providing support to people across the UK, have appointed the independent creative agency Don’t Panic as their agency of record. After a competitive pitch, Don’t Panic have won the account, they will now look after all of MND […]
Iconic bootmakers Le Chameau have appointed STACK as their new lead strategic and creative agency after a competitive pitch. Le Chameau have been producing premium boots for the countryside since 1927 and are the only company in the world where every pair of rubber boots is individually handcrafted by a Master Bootmaker. STACK will implement […]
SOREL, the premium footwear brand that blends function into its range of stylish boots is unveiling its autumn-winter collection with a weather reactive digital OOH campaign. The responsive campaign runs across city, roadside, and retail locations, including Westfield London and Manchester’s Arndale Center until 22nd October. The campaign creative responds, and changes based on Met […]
The international climate change consultancy EcoAct has launched a rebrand with a new visual identity designed by brand, creative and digital agency Mr B & Friends. The new brand has been designed to provide a clearly focused solution for companies and regions looking to manage their climate change impacts. Following the acquisition in July 2017 […]