Tumblr launches ‘Seen’ a unique AR art exhibition tackling mental health perceptions

Tumblr launches ‘Seen’ a unique AR art exhibition tackling mental health perceptions

Tumblr, a creative platform bringing together millions of people and communities from around the world, announced the launch of ‘Seen’, a brand new unique art exhibition exploring the hidden depths, complexities and perceptions of mental health. Partnering with Made of Millions, a grassroots mental health platform that uses art and technology to inspire advocacy, the […]

Phrasee calls on marketing industry to end reliance on fear, uncertainty and doubt to sell

Phrasee calls on marketing industry to end reliance on fear, uncertainty and doubt to sell

Phrasee’s CEO, Parry Malm, will today call on the marketing industry to move away from using fear and anxiety based marketing messaging in a speech at the Festival of Marketing in London. Phrasee specialises in marketing technology that uses artificial intelligence (AI) to generate optimised marketing copy. It is stepping up its campaign to improve […]

Crowd appoint of Steve Howling as Global Creative Director and launch new website

Crowd appoint of Steve Howling as Global Creative Director and launch new website

Independent global creative agency Crowd is pleased to welcome Steve Howling as a Global Creative Director, based at Crowd’s Bournemouth office In his new role, Steve will lead strategic client relationships, foster an innovative environment for the team and oversee the creative direction of the campaigns. He says, “I am excited about the opportunity to work across different countries […]

GroupM’s Candice Odhams to join Wavemaker as Managing Director

GroupM’s Candice Odhams to join Wavemaker as Managing Director

Wavemaker has announced that Candice Odhams will join the London office as Managing Director from November 5th. Her role at Wavemaker will be focused on leading & supporting the agency’s clients through ongoing digital and data transformation. Candice joins from GroupM, where she has worked for over 5 years, most recently in the role of […]

eight&four bolsters strategic prowess with Tony Wright appointment

eight&four bolsters strategic prowess with Tony Wright appointment

Social and creative agency eight&four announces the appointment of Tony Wright as Head of Creative Strategy as part of its ongoing restructure around its audience first SEEK – SPEAK – SEED approach. Tony’s appointment follows that of Lucy Walker, formerly Associate Director at Starcom, who started at eight&four earlier this month. With over 12 years […]

Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Sense launches guide to measuring the effectiveness of experiential marketing campaigns

Award-winning global brand experience agency Sense has launched an updated guide to experiential measurement called Real World Impact, 10 years on from the release of its original one in 2008. Many brands and agencies still struggle to measure experiential. Sense’s book outlines how experiential marketing CAN be successfully measured and it shares learnings and updated […]

Proximity London appoints new head of strategy from BBD Perfect Storm

Proximity London appoints new head of strategy from BBD Perfect Storm

Proximity London has hired award-winning strategist Ben Tan as head of strategy to lead and oversee the agency’s growing strategy department. With over 20 years of industry experience, Tan joins Proximity London from BBD Perfect Storm where he was executive planning director working on accounts including sportswear brand SKINS and Emirates. He joined the agency […]

Creative agency CULT launches Mindscape, a voice-activated mental health app

Creative agency CULT launches Mindscape, a voice-activated mental health app

The independent creative agency CULT has launched its first ever Amazon Alexa and Google Home voice app, Mindscape. Created to offer front-line support to people suffering from anxiety or a panic attack, Mindscape was released on October 9 and is the first product created by CULT Experiment, the agency’s new offering – an innovation lab […]