[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/00_Peugeot_JAF_v45.mp4[/KGVID] Peugeot has launched a new social and online campaign for its Just Add Fuel insurance finance package aimed at helping young people who want to buy their first car. Just Add Fuel (JAF) is a deal where the owner pays a fixed low monthly fee, which includes insurance, three years’ warranty and […]
Ogilvy & Mather London has appointed Mick Mahoney, the former executive creative director at Rainey Kelly Campbell Roalfe/Y&R, as its chief creative officer. He replaces Gerry Human. Mahoney will lead O&M’s UK creative department, working with clients including Pizza Hut, the government and BP. He will report to the chief executive, Charlie Rudd. Before working […]
Paul Frampton has been promoted to Chief Executive of Havas Media Group in the UK and Ireland. This announcement follows the recent move of Pedro Avery to Global CEO of Havas Sports & Entertainment. As Havas Media Group’s UK MD, Frampton unified the management teams across the group for the core media agency brands, Havas […]
FCB Inferno was briefed by BMW to supply a concept that would promote the new BMW X1 to their existing customer base, and encourage them to book a test drive. In response to this FCB Inferno teamed with artist Ed Fairburn to create a campaign in alignment with the X1’s Embrace the Unknown proposition. World-renowned […]
Hilton is launching the biggest global campaign in its 97-year history called ‘Stop Clicking Around’ that encourages travellers to book rooms directly through the brand instead of hunting around on other sites like Expedia to find the lowest prices. The international hotel chain’s latest initative attempts to show consumers the perks of joining and booking […]
The BBC is considering scrapping its decades-old channel and radio station-based structure in a radical shakeup which would see a cull of executive posts. The plans are being looked at as part of attempts to reduce management layers to help fund cuts of more than £550m a year due to decreases in licence fee income […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/Publicis-London-Renault-Clio.mp4[/KGVID] Renault has launched a new campaign to celebrate 25 years of the Renault CLIO in the UK. Created by Publicis London, it’s the first UK-created campaign for CLIO since 2009, following a great heritage of iconic and remarkable CLIO advertising. As an emblematic model for the brand and its main flag bearer […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/02/LOREAL_GOLDNOTOLD_TVC.mp4[/KGVID] L’Oréal Paris has released a campaign by McCann London to launch new Age Perfect Golden Age, showing Oscar-winning actress and British icon Helen Mirren continuing to challenge and defy attitudes towards older women. In the TV ad, Helen Mirren hails the beginning of a new ‘Golden Age’ and uses the words “Gold, not […]
Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an integrated communications campaign encompassing trade activation, broadcast activity, stunts and consumer giveaways to enable licensees to unlock the tournament’s potential. The brand’s iconic “If Carlsberg Did…” campaign will focus on ‘substitutions’ in the lead up to and during the tournament. […]
Ambrosia – owned by Premier Foods – has unveiled its latest addition to its family – ‘Ambrosia Frozen Custard.’ Scheduled to hit the shelves later this week, the brand identity has been developed by award-winning strategic branding consultancy, Coley Porter Bell. Coley Porter Bell was briefed to create an identity and packaging concept that clearly […]