Hometown London has been handed the £1.8 million advertising account for the independently owned number one superfood brand Naturya without a pitch. Hometown has been tasked with taking the brand and its range of products to a more mainstream audience as the pursuance of active lifestyles becomes commonplace. Naturya is also looking to roll out […]
A new study into the representation of women in ads reveals the UK population is blighted by unrealistic stereotypes in the media. Three-quarters (77%) of women claimed they find the way women are generally portrayed in advertising to be stereotypical. Around two-thirds (65%) of men agreed. When asked which stereotypical representations they found to be most […]
It’s onwards and upwards for moustachioed singing icon, Gio Compario, as he returns for GoCompare’s most ambitious advert to date. The new TVC, ‘Onwards and Upwards’, sees one of the most recognisable characters on British television embark on an epic journey across the nation to share GoCompare’s ‘independent, free, and fair’ offering. Crowds wave as […]
UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC Expenditure Report data published on July 27. Overall market growth occurred despite a drop of -6.2% in total television advertising, its steepest fall since 2009. […]
Street artist Banksy has been ranked ahead of the likes of Turner and Constable with his Balloon Girl ranked the nation’s favourite British artwork in a new study which shines a spotlight on our ever-changing tastes in art. The mysterious Bristol street artist, who makes witty and profound social statements with his infamous stencils, topped […]
Sports retail and gym group DW Fitness First is to become the first ever channel sponsor of Sky Sports Mix, helping to drive brand awareness for the retail and fitness company. The deal follows the recent relaunch of Sky Sports along with Sky Sports Mix, Sky’s free to air sports channel, moving into a higher […]
Creative agency TWELVE launches its first campaign for Merlin Entertainments, in its role as newly appointed lead creative and strategic agency for all of the leisure company’s London attractions. The integrated campaign will drive awareness of and demand for Merlin’s great-value, cluster ticket proposition, while promoting Merlin’s iconic and exciting range of London attractions. Merlin […]
Channel 4 announced that Volvo UK and Valenstein & Fatt (Grey London) have won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. The brand was one of seven finalists – BT and AMV BBDO; Ford and GTB; Panasonic and Brave; Bose and Valenstein & Fatt; […]
Green & Black’s, the premium chocolate brand, has appointed mcgarrybowen to help grow its position in an increasingly competitive sector. Founded in 1991, Green & Black’s is named after its founders’ environmental concerns and the high cocoa solids chocolate they set out to produce. The company has been using Fairtrade cocoa since 1994 and in […]
Following a four-month competitive pitch focused on demonstrating digital innovation, car savings site Confused.com has appointed digital agency Delete to transform the customer experience (CX) of the brand’s digital platform. The project comes as part of a wider initiative by the organisation to focus the brand towards its core motoring offering and strengthen its position […]