Vivid Matcha, one of the UKs leading matcha green tea brand, has appointed leading PR and social agencies to drive brand growth across the UK following new launches in Tesco and Waitrose. Following competitive pitches, Vivid Matcha sought an agency with expertise in working with startups to manage its consumer and trade PR campaigns and […]
Exposure announced the launch of Exposure HUB, a specialist business unit designed to offer the world’s most disruptive and forward-thinking starts ups the support they need to rapidly scale their businesses. Exposure HUB has been created in response to the rising demand for clear and agile creative communications that will quickly elevate both tech-enabled businesses and companies […]
The University of Essex has unveiled a bold, new digital presence which reflects its challenger identity, while underlining its reputation as a top 30 gold rated UK university. The new website, designed and developed by digital agency Delete, is one of the focus points of the University’s ambitious growth strategy. Working from a brief to […]
As part of its partnership with Sony Pictures Animation’s upcoming film The Emoji Movie, Kerry Foods is set to hit screens with a new 10 second creative across its Yollies brand on kids TV channels, cinema, digital and video on demand. Driving interest in the category and for the Yollies brand, the TV campaign will […]
Domino’s, one of the UK’s favourite pizza, is once again pioneering the use of new technologies to make ordering a pizza even easier, with voice-activated ordering through Amazon’s Echo and Dot devices. Working closely with its innovation agency We Are Social, Domino’s now allows customers with an Easy Order profile to place an order for […]
Influencer platform Buzzoole has appointed former Tribe country manager, Iman Ramani, as its new head of client sales. This is Buzzoole’s latest senior hire as it ramps up for rapid growth both in Europe and globally. It brought in former Brave Bison chief commercial officer, Ian Samuel in May to head up the UK business, […]
TRIBE, the online marketplace that connects brands with everyday micro-influencers, announces the appointment of Lisa Targett to head up the UK operation, which launched in April. Lisa, who reports to Anthony Svirskis, CEO, will run the UK-strong team of 6, with aims to expand to 10 by the end of the year. Svirskis commented, “We […]
Hometown London has been handed the £1.8 million advertising account for the independently owned number one superfood brand Naturya without a pitch. Hometown has been tasked with taking the brand and its range of products to a more mainstream audience as the pursuance of active lifestyles becomes commonplace. Naturya is also looking to roll out […]
A new study into the representation of women in ads reveals the UK population is blighted by unrealistic stereotypes in the media. Three-quarters (77%) of women claimed they find the way women are generally portrayed in advertising to be stereotypical. Around two-thirds (65%) of men agreed. When asked which stereotypical representations they found to be most […]
It’s onwards and upwards for moustachioed singing icon, Gio Compario, as he returns for GoCompare’s most ambitious advert to date. The new TVC, ‘Onwards and Upwards’, sees one of the most recognisable characters on British television embark on an epic journey across the nation to share GoCompare’s ‘independent, free, and fair’ offering. Crowds wave as […]