Following a multi-agency pitch, London-based creative agency Ignis is celebrating a new account win with De’Longhi Group UK. Ignis will be the lead digital creative agency in the UK, responsible for campaigns across small domestic appliance categories focusing on coffee which experienced significant growth in the last two years. The debut campaign for the partnership […]
Motability Operations, who support people with disabilities to achieve greater independence, by giving them access to affordable, worry-free mobility through the Motability Scheme, has redesigned and relaunched the Motability.co.uk website. Integrated marketing agency Wunderman Thompson has worked on the new site, blending UX, UI and design to enhance the customer experience and actively guide users to make the most of the Motability Scheme. The Scheme enables people […]
Following the launch of MyMcDonald’s Rewards, one of the UK’s largest rewards programmes, McDonald’s and its agency partners have launched a multi-channel campaign, ‘More Rewarding McDonald’s Moments’. The campaign celebrates the arrival of the MyMcDonald’s Rewards, a loyalty programme that earns you one point for every penny you spend at McDonald’s, making every single McDonald’s […]
The UK’s biggest casual dining restaurant, Nando’s, has awarded all digital and offline media planning and buying to Zenith, part of Publicis Media, following a competitive pitch. Zenith will help Nando’s to drive long-term growth and relaunch the brand to further engage its cult following and support its ambition to be the UK’s most loved […]
Channel 4 today announces Colgate Max White Ultra as the new exclusive sponsor of Married at First Sight UK across linear, digital, and social, marking the biggest and most integrated sponsorship deal of the show to date. The sponsorship will spotlight Colgate’s Max White Ultra range during this year’s highly anticipated series on E4 and […]
New trade campaign launched to target all 55 other states in the Commonwealth Marketing blitz timed to mark the start of the Commonwealth Games in Birmingham Campaign to build on pledges to increase trade at last month’s Commonwealth Heads of Government Meeting A new trade promotion campaign will target everywhere from Vancouver to Vanuatu as […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Jamie Williams has been a creative beacon for over 15 years now. He joined isobel in 2012 and put on the big boots as their Managing Partner. ‘If you need a deal […]
According to a study, 88% of women feel society promotes an “ideal” underarm; now, Dove Deodorant and Ogilvy UK unveil a brand new campaign celebrating all types of underarms. The new film, digital assets and print all seek to smash the stereotype and help women feel confident and uninhibited, however they have their underarms. Whether […]
British fashion brand Boden has boldly chosen to showcase some of their key Autumn/Winter 2019 pieces, including coats, jackets and knitwear, by ditching the catwalk and launching its models into an enormous pile of garden leaves. Fashion model, TV presenter and author, Jodie Kidd has taken on her most ambitious fashion shoot to date – […]
WWF-UK has launched an online tribute fund website where people can create a page in memory of relatives and friends, while also raising funds for the conservation charity. The tribute fund was created following enquiries from a growing number of WWF supporters asking how they could remember and celebrate a loved one’s memory and help […]