UK businesses are stepping up, not stepping back – choosing transparency over perfection in sustainability communications

UK businesses are stepping up, not stepping back – choosing transparency over perfection in sustainability communications

UK businesses are embracing a new era of sustainability communications, where honesty and transparency are valued more than polished perfection. New data from FleishmanHillard UK reveals that despite global divisions around sustainability and a backdrop of criticism, UK organisations are stepping up, not stepping back – refusing to let political polarisation undermine progress. In fact, […]

CROSSCOUNTRY TRAINS BRINGS TRAVEL TO LIFE WITH HAND-PAINTED MURAL

CROSSCOUNTRY TRAINS BRINGS TRAVEL TO LIFE WITH HAND-PAINTED MURAL

McCann’s striking OOH campaign celebrates travel and community CrossCountry Trains, in collaboration with Global Street Art and McCann Birmingham, has unveiled The Embrace – a striking 14-metre-high mural celebrating connection and creativity in the heart of Leeds. CrossCountry Trains play a vital role in connecting the country, and the creative concept from McCann was inspired […]

MOJU UNVEILS NEW BRAND PLATFORM ‘BRING ON THE BOOM’

MOJU UNVEILS NEW BRAND PLATFORM ‘BRING ON THE BOOM’

Debut work from Leo UK, with media by Bicycle, marks MOJU’s biggest brand-building campaign yet MOJU, the UK’s pioneering and leading functional shot brand¹, has unveiled its new creative platform, ‘Bring on the Boom’, via the launch of its largest-ever ATL campaign. Developed in partnership with Leo UK and Bicycle, the platform goes live on 20 […]

Kerry Dairy Consumer Foods launches Strings & Things Munch Mix with playful, character-led campaign by BMB

Kerry Dairy Consumer Foods launches Strings & Things Munch Mix with playful, character-led campaign by BMB

A new OOH campaign by creative agency BMB celebrates the launch of Munch Mix, a unique snack combination from Kerry Dairy Consumer Foods’ Strings & Things brand. The campaign introduces a joyful set of characters, bringing out the playfulness of the product. Munch Mix packs come in two variants – Cheddar Cheese & Crunchy Crackers […]

NHS Launches first ever Special Builds in the health services’ history in new major Bowel Cancer campaign.

NHS Launches first ever Special Builds in the health services’ history in new major Bowel Cancer campaign.

A new campaign has launched in London to increase awareness of the symptoms of Bowel cancer and increase bowel cancer screening. Integrated media agency JACK RYAN is behind the latest campaign that includes an NHS first in the form of 3D and 2D Special builds across the capital featuring larger-than-life loo rolls. Running throughout October […]

TfL and VCCP launch powerful campaign to educate people on how to be active bystanders and to deter perpetrators of crime

TfL and VCCP launch powerful campaign to educate people on how to be active bystanders and to deter perpetrators of crime

Real stories inspire new TfL campaign showing how easy and simple interventions can support passengers targeted by targeted by hate crime, sexual harassment and offences Today, Transport for London (TfL) launches a new campaign, ‘Act Like a Friend’, developed with creative agency of record VCCP and WPP Media’s Wavemaker team, which developed the strategy and media planning. The campaign aims to empower passengers […]

Whole Earth issues “Breakfast Better” rallying cry in new brand campaign created by St Luke’s

Whole Earth issues “Breakfast Better” rallying cry in new brand campaign created by St Luke’s

Whole Earth, the UK’s number-one* peanut butter brand, is encouraging us to get more out of our mornings in its new “Breakfast Better” campaign, created by independent agency St Luke’s. Aimed at families and young adults looking for simple ways to eat a little better,  St Luke’s has made “Breakfast Better” into a rallying cry […]

Roehampton Club Reimagined: A Stylish Reinvention by DLSM Studio

Roehampton Club Reimagined: A Stylish Reinvention by DLSM Studio

DLSM Studio unveil the completion of its latest project: the reimagining of key social and event spaces at the prestigious Roehampton Club in southwest London. Completed in August 2025, this £2 million redevelopment sees the transformation of the Members’ Bar, creating a new bistro, four function rooms, garden terrace and adjoining areas, bringing new energy […]

St Luke’s and Heineken’s Star Pubs launch unique celebrity takeover campaign to engage a new generation of licensees

St Luke’s and Heineken’s Star Pubs launch unique celebrity takeover campaign to engage a new generation of licensees

Star Pubs, the pub business of HEINEKEN UK, has recruited three celebrities in a bid to attract the next generation of licensees. As part of a year-long campaign by agency St Luke’s, the guest publicans, each of whom stars in a three-minute film, all come from diverse backgrounds and have an equally diverse dream of how […]

South Western Railway aims to reduce abuse against staff in new “Body cam footage is evidence” campaign by St Luke’s

South Western Railway aims to reduce abuse against staff in new “Body cam footage is evidence” campaign by St Luke’s

South Western Railway (SWR) is highlighting that its staff are equipped with body-worn cameras in a new OOH campaign, created by independent agency St Luke’s. It is the latest effort by SWR to reduce the abuse staff face at work and create a safer, more respectful environment for customers and colleagues. Body cams record events […]

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