Data shows ‘worrying underrepresentation’ of women, people from working class and ethnic minority backgrounds, and disabled people in creative sector leadership – with Creative UK calling for change Today, a new report from Creative UK – the national membership body for the cultural and creative industries – sets out significant gaps in leadership diversity across the cultural […]
Today, Boots launches its first long-term behaviour change campaign in a bid to get Brits to think of their pharmacist first when they have a health concern. The campaign features a humorous new TV advert that sees pharmacists pop up in unexpected places as people start to notice symptoms of ill health – from cafés […]
ShowHeroes, a global leader in sustainable and innovative digital video and CTV solutions, announces a strategic partnership with Titan OS, the Barcelona-based technology, entertainment, and advertising company, to bring retail data-powered CTV campaigns to market across the United Kingdom, Germany, and Brazil. Under the agreement, ShowHeroes becomes Titan OS’s strategic partner for Retail Media activations in these […]
Unilever, the UK’s number one deodorant manufacturer, and Tesco Media has unveiled installations of giant, interactive deodorant packs outside Tesco stores to raise awareness for Lynx Fine Fragrance and Sure Whole Body – a first of its kind for the personal care category. The oversized packs wrap around digital advertising screens outside five Tesco stores […]
The campaign marks the first time the retailer, which last year celebrated 50 years on the British high street, has advertised on TV, debuting with a Grammy-winning director Today, Primark launches a bold new campaign celebrating the power of great denim without the premium price tag, ‘In Denim We Can’. Created by global creative agency of record VCCP, […]
‘A monochrome marketing marvel’: The UK’s biggest sneaker event unveiled as adidas and OFFICE launch the cult reimaged Superstars range at the Future Stores ‘Superstars Superstore’ THEY are arguably the most iconic trainers of all time – and now the celebrated adidas Superstar range is being relaunched in conjunction with OFFICE, the fashion footwear specialist […]
A UK-first, the service leverages esbconnect’s GDPR-compliant database of 17m UK email addresses to identify and convert unknown website visitors through email Customer acquisition specialist, esbconnect, has launched Optivo, its new audience retargeting tool, Optivo. In a UK first, Optivo enables brands to retarget anonymous website visitors not on their CRM system with an email. […]
A model village on the Isle of Wight has installed tiny replica solar panels across three of its iconic houses. The playful yet thought-provoking display mirrors the growing adoption of solar panels in real UK homes, with one in 20 UK households already generating electricity through solar panels.² Clarion partnered with the brand Wickes to […]
Created by Worth Your While, Britain’s Ethnicity Bill highlights the £3.2bn gap in earnings with gigantic OOH receipts and a ‘Receipt Generator’ designed by Planes Studio A report on Living Standards by the Resolution Foundation found that Black, Asian and ethnic minorities losing out on an estimated £3.2bn every year in earnings thanks to the ethnicity pay […]
Global experiential agency Momentum Worldwide, UK, created a new immersive music experience for Heathrow. The experience has been designed to help travellers relax and reset during their airport experience. From a solo headphone moment to the shared thrill of live performance placing music at the heart of the airport, Heathrow are tuning the airport experience to a smoother […]