Announcement follows six years of campaigning by pressure group FreedomToDonate and
last November’s #Bloodwithoutbias campaign from UNILAD and FreedomToDonate,
created in partnership with ELVIS
Pressure group FreedomToDonate, publishing giant UNILAD and creative agency ELVIS today welcomed the UK Government’s announcement accepting their calls for an individualised risk-based blood donation policy – the most forward-thinking policy for gay and bisexual men in the world. FreedomToDonate has been campaigning for a fair and equal blood donation system for men who sleep with men (MSM) for almost six years, […]
In protest against discriminatory blood donation system
• UNILAD calls on new government to change discriminatory blood donation policies, in its ongoing #BloodWithoutBias campaign
• Real blood taken at UNILAD and FreedomToDonate’s Illegal Blood Bank is being displayed in the capital today, demonstrating the healthy blood going to waste due to discriminatory policies which restrict gay and bisexual men from donating
• Blood on display was taken from gay and bisexual men at UNILAD’s Illegal Blood Bank – 100% of which was deemed perfectly safe to use but cannot be utilised to save lives because of the three-month deferral period in place
• The initiative was developed in partnership with pressure group FreedomToDonate and creative agency ELVIS
• NHS released an official statement in response to phase one of the #BloodWithoutBias campaign – The Illegal Blood Bank
• More than 3,400 gay and bisexual men have pledged to donate blood via FreedomToDonate and UNILAD
UNILAD is exhibiting real blood in Central London, as it calls on the newly-elected government to change discriminatory blood donation policies currently in place. This out-of-home campaign is the second phase of its #BloodWithoutBias initiative, developed in partnership with FreedomToDonate and creative agency ELVIS. The blood exhibited was donated by gay and bisexual men at UNILAD’s Illegal Blood Bank on 23rd November 2019 as […]
• Initiative developed in partnership with FreedomToDonate and creative agency ELVIS
• Campaign highlights the discriminatory UK law which states it is illegal for all gay or bisexual men to donate blood unless they are willing to abstain from sex for three months
• Illegal Blood Bank opens on Saturday 23rd November in secret London location
LADbible Group has today revealed a major new initiative from UNILAD, which has a monthly reach of 430m, in partnership with pressure group FreedomToDonate. The push was developed in collaboration with creative agency ELVIS, which was appointed following a competitive pitch earlier this year. UNILAD, FreedomToDonate and ELVIS are partnering to launch the world’s first-ever blood bank for […]
