New campaign designed to recruit Gen-Z, brings to life the transformative effects of Lynx Africa, and proves it will keep users feeling ‘fresh as fresh’ with the GOAT of fragrance Lynx, the UK’s largest male fragrance brand is back and shaking things up with a brand-new ATL campaign to recruit the next generation of Lynx […]
International brand design agency JDO has crafted the identity for Michiru, a holistic hair care brand that aims to democratize the skinification of the scalp within the mass market. The brand combines Japanese holistic regimens and ingredients with advanced technology to nourish the scalp and deliver beautifully-growing hair. In recent years, premium products that address […]
Ogilvy’s Unilever Global Team has hired award winning creative duo Liam Bushby and Alison Steven as Creative Directors. Bushby and Steven join from VCCP where they were Senior Creatives. Prior to VCCP, the duo created the ‘Reverse Selfie’ campaign for Dove while freelancing at Ogilvy 18 months ago, which helped to focus attention on the […]
Grammy-nominated Recording Artist Fat Joe and Paralympic Athlete Blake Leeper Join the Fight for Inclusivity by Running the Degree® Metathon™ Alongside the Decentraland Community
Degree® Deodorant Hosts The World’s-First Marathon In The Metaverse, Helping To Shape A More Inclusive Culture Of Movement In The New Virtual World
JDO Designs Dove’s New Body Wash Reusable Bottle & Concentrate Refills
Wunderman Thompson Devises Timely Print Campaign For Unilever’s Sure Brand
Pot Noodle Piri-Piri – a black card and a lifetime supply of Pot Noodle by adam&eveDDB
PB Creative has successfully moved the brand to a more vibrant and expressive space as it continues to engage with its core GEN-Z audience
AXE is synonymous with young guys. As the ever increasing pace at which expectation changes within the mindset of its loyal Gen-Z consumers, the brand continues to advance and evolve, striving to stay relevant, connected and most importantly front of mind. This latest development of AXE is built on solid foundations following a re-calibration of the […]
The new brand aims to help everyone find their ‘Happy Place’
Inspired by stories about reclaiming your ‘happy place’ in these uncertain times, the Unilever US Bath and Body team has partnered with London-based PB Creative to design collections of bath and body products under the label ‘Find Your Happy Place,’ so people can immerse themselves in positive experiences shared by others. ‘Find Your Happy Place’ […]
The new range aesthetic aims to completely disrupt the gifting category
In a fundamental shift away from conventional gifting design, PB Creative has zero’d in on gaming as the latest ‘hook’ for Unilever’s Axe gift packs this Christmas. Enticing shoppers with striking graphics and moody lighting reminiscent of high definition gaming, the agency aims to excite the young male Axe consumer through one of his primary ‘passion-points.’ […]