Nest Commerce and Urban Outfitters announce paid social and creator content partnership to drive international scale

Nest Commerce and Urban Outfitters announce paid social and creator content partnership to drive international scale

Nest Commerce, the tech-powered performance marketing and creative agency, and Urban Outfitters, the leading global lifestyle brand, have announced a new strategic partnership focused on accelerating performance and scaling creator content across five key European markets. The collaboration sees Nest Commerce take on the management of Urban Outfitters‘ full-funnel Paid Social strategy and delivery across […]

Urban Outfitters uses fans’ social pics to sell clothes

Urban Outfitters uses fans’ social pics to sell clothes

Urban Outfitters and Under Armour are sourcing social pics of fans wearing their products in real-life situations for their ecommerce sites. The brands are joined by online retailers Beauty.com, Rebecca Minkoff and Dessy.com in testing a social commerce platform from analytics firm Curalate – called Fanreel – that pulls in user-generated from Facebook, Instagram, mobile […]