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Home»Posts tagged with»Vaseline

How Pulling a ‘Blue Steel’ for Your Brand Could Boost its Luxe Appeal

By newsroom on February 10, 2016   Features, Latest, Marketing, Media  

How Pulling a ‘Blue Steel’ for Your Brand Could Boost its Luxe Appeal

You’ve probably pulled it off at least once. The ‘Blue Steel’ model look made famous by Ben Stiller in the cult 2001 film Zoolander. Blue Steel has become a standalone moniker, like twerking or Marmite. And Cîroc vodka has jumped on a limited edition idea that’s a match made in branding heaven: the Blue Steel […]

LIMITED EDITIONS: A Secret Recipe for Change Without Compromise

By newsroom on November 17, 2015   Features, Latest, Marketing  

LIMITED EDITIONS: A Secret Recipe for Change Without Compromise

How do you stay still and move forward at the same time? This is the question brands wrestle with, once they reach a certain stature in the marketplace. All that energy spent building a fantastic brand – the last thing you want to do is dilute it or compromise it in any way. And yet, […]

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