Transport for London (TfL), in collaboration with creative and media agencies of record VCCP and Wavemaker UK, have unveiled a striking new integrated ad campaign to mark its 25th anniversary. Drawing on the cultural capital of London, ‘Making Every Journey Matter for 25 Years’ shines a spotlight on the transformative improvements and innovations that have enhanced the lives […]
VCCP, the global challenger network for challenger brands, has promoted Chris Birch and Jonny Parker to Chief Creative Officer level as they continue to grow the network’s creative team at its London headquarters. The multi-award winning creative agency has gone from strength to strength, building on its creative reputation for enduring brand platforms which deliver […]
easyJet and easyJet holidays have launched a new fully integrated campaign for the Winter sales period that marks a shift in the brand’s approach to advertising. Moving away from the traditional ‘big shoot’ model, towards one that embraces and reflects more short-form, social-style content, the ‘Big Orange Sale’ campaign is built entirely from content shot by […]
Vitality’s latest campaign centres on the data that ‘you can live up to five years longer with Vitality*’ Today, Vitality has launched a new campaign for its life insurance business, with its creative agency of record VCCP, bringing to life data that shows how you can live for up to five years longer when you have Vitality insurance. […]
The seventh instalment in the multi-award-winning Cadbury Dairy Milk ‘There’s a Glass and a Half in Everyone’ platform highlights family bonds and the lasting impact of small, special acts of generosity Today, Cadbury has unveiled its latest campaign in its celebrated Cadbury Dairy Milk ‘Generosity’ brand platform, ‘There’s a Glass and a Half in Everyone’. Created in partnership with its global agency […]
PopCorners, the air-popped corn snack, is targeting global audiences with a new brand platform, launching today, to introduce snackers around the world to a ‘Familiar, But Different’ experience. This is the first global brand campaign from the PepsiCo-owned snack and was created in partnership with VCCP. Whilst PopCorners was established in the US and launched a memorable Superbowl spot last […]
‘Musical Scratchcards’ – created with VCCP and Hearts & Science – taps into nation’s love of Christmas traditions Fully integrated campaign features National Lottery-funded Good Cause choir Allwyn, operator of The National Lottery, today launches a festive Scratchcards campaign, which celebrates the entertaining ways adults come together to play games at Christmas. The fully integrated campaign brings […]
LinkedIn launches an episode of its latest social-first campaign, “Know-How That Sticks”, in partnership with integrated agency VCCP London. The three social-first films aim to target Gen Z and bring awareness to the platform’s newly implemented immersive video ’ feature. This feature offers short-form, authentic content focused on delivering valuable tips, insights, and industry news, helping professionals […]
faith, VCCP’s AI creative agency, has launched new AI-enabled tools for their founding client, O2 – extending the practical use of Gen-AI in marketing communications beyond concepting into creating. The Bubl Generator creates custom imagery of O2’s brand character Bubl based on client prompts, so it can be used in channels where cost or time constraints previously limited […]
For the fourth consecutive year, Cadbury puts a spin on the traditional Easter egg hunt by bringing back “The Cadbury Worldwide Hide”: an online platform that enables people to hide an egg anywhere in the world for their loved ones, along with a personal clue of where they can find it. By global agency of record VCCP London, […]