Joint launches first campaign for Pilgrim’s Europe with new Richmond Veggie Tasty work

By on    Advertising, Latest, Marketing  

Joint launches first campaign for Pilgrim’s Europe with new Richmond Veggie Tasty work

Creative agency Joint has launched its first campaign for Pilgrim’s Europe, unveiling a new out-of-home and social campaign for Richmond’s latest product innovation, Veggie Tasty. Joint was briefed to drive awareness and trial of Veggie Tasty, which landed in supermarkets late December. Amid growing demand for more natural vegetable-based products, the campaign aims to position […]

Unilever’s Unox encourages the Dutch to swap their meat sausage for vegetarian ones

By on    Advertising, Latest, Marketing  

Unilever’s Unox encourages the Dutch to swap their meat sausage for vegetarian ones

Unilever-owned food brand Unox has released a sixty-second animated television commercial to launch its new campaign for the vegetarian line in the Netherlands. In the film, a butcher’s nature-loving daughter devises a plan to switch out the family’s smoked sausage for Unox’s vegetarian equivalent. As Unox marketing manager Thijs Sleddering puts it: “If you want […]