Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign tonight
• The campaign highlights the lack of British Asian representation in professional football and celebrates the grassroots football team: the Midnight Ramadan League • The TV ad, created in partnership with adam&eveDDB, features Premier League star and newly signed EA SPORTS FIFA Ambassador, Hamza Choudhury, championing the game-changing impact of role models on future generations • Research shows only 0.25% of the UK’s 4,000 professional footballers are British Asians
Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign tonight