VERY’S NEW FASHION PLATFORM WHISKS CUSTOMERS AWAY TO ‘HAUS OF FLAMINGO’

VERY’S NEW FASHION PLATFORM WHISKS CUSTOMERS AWAY TO ‘HAUS OF FLAMINGO’

Very has unveiled its new long term fashion platform, ‘Haus of Flamingo’, with the launch of a summer campaign that invites everyone to embrace their inner flamingo and elevate their summer style. The platform, which has been developed in collaboration with The Gate, combines the sentiment of Very’s brand proposition, ‘let’s make it sparkle’; the […]

VERY UNVEILS NEW ‘LET’S MAKE IT SPARKLE’ BRAND PLATFORM AND INTRODUCES FLAMINGO CHARACTERS VIA CHRISTMAS CAMPAIGN 

VERY UNVEILS NEW ‘LET’S MAKE IT SPARKLE’ BRAND PLATFORM AND INTRODUCES FLAMINGO CHARACTERS VIA CHRISTMAS CAMPAIGN 

Very has unveiled an exciting new brand platform – ‘Let’s Make It Sparkle’ – via a joyful, humorous Christmas campaign that positions the digital retailer and its customers as vibrant, pink flamingos and encourages us to transform everyday experiences into something wonderful. The new creative platform and Christmas campaign, developed by The Gate, bring to life Very’s […]

The Very Group appoints The Gate as lead creative partner

The Very Group appoints The Gate as lead creative partner

The Very Group, operator of digital retailer Very, has appointed The Gate as its lead creative partner following a competitive pitch. The Gate, which is part of MSQ, will begin working on a revitalised brand platform and creative approach, delivering key creative campaigns for the brand across the year. The Very Group was supported in […]

Digital retailer Very reveals updated logo as brand identity evolution continues 

Digital retailer Very reveals updated logo as brand identity evolution continues 

Very, the digital retailer operated by The Very Group, has unveiled an updated logo as part of the ongoing refresh of its brand identity which began last year. Created with London-based branding agency SomeOne, the retailer’s simplified logo maximises accessibility across all digital formats while retaining the iconic pink square synonymous with Very. It is […]

Very invites the nation to recreate Madness’ ‘Our House’ video in a new campaign created by Grey

Very invites the nation to recreate Madness’ ‘Our House’ video in a new campaign created by Grey

To celebrate the perks and quirks of home life, and champion moments that matter, Very.co.uk is bringing the nation together for a giant singalong to ‘Our House’, the timeless 80s hit by Madness. Households all over the country will join in to celebrate the ways in which their relationship with theirhome has been irreversibly transformed […]

Very.co.uk kicks off festive season with multi-media campaign focused on toys

Very.co.uk kicks off festive season with multi-media campaign focused on toys

‘Toys that take them places’ is the theme of a new multi-media campaign for Very.co.uk to promote the online retailer’s toy range in the run-up to Christmas. The campaign, devised by St. Luke’s, features a 30-second TV commercial which premieres in the ad-break of ITV’s This Morning programme, at 11am on 1 October. This marks the first time Very, which […]

Clear Channel unveils the first DOOH Christmas Gift Guide

Clear Channel unveils the first DOOH Christmas Gift Guide

Clear Channel has unveiled the first digital out of home (DOOH) Christmas Gift Guide, featuring gift ideas from a range of brands to inspire shoppers in the run up to the festive season. The campaign showcases products from six advertisers including Coty, Estee Lauder, NARS, Philips, Very and ViFit, and is currently running nationwide across […]