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Home»Posts tagged with»VHR

Airline Joon folds due to ‘Millennial’ brand positioning, says VHR

By newsroom on January 16, 2019   Branding, Latest, Marketing  

Airline Joon folds due to ‘Millennial’ brand positioning, says VHR

Air France’s low-cost alternative Joon has collapsed due to lack of interest from its target market: millennials. Active for just over a year, Joon has been integrated into its parent company amid concerns it wasn’t viable for the long-term. Joon’s collapse comes in the wake of UK airline Flybe being absorbed by Connect Airways Group […]

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