Cossette and VIA Rail Repurpose the Past to Move Forward

Cossette and VIA Rail Repurpose the Past to Move Forward

 In celebration of VIA Rail’s 40th anniversary, the Canadian railway company, together with Cossette, launched the Canada-wide VIA40 campaign and contest with a historic twist. Together, they created tickets upcycled from the steel of a major part of VIA Rail’s history to mark the milestone. VIA Rail is reusing its past to propel 40 […]